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Eating/Hovis Bread

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131548.  Fri Jan 05, 2007 11:51 am Reply with quote

If it hadn't been for London student Herbert Grimes, Hovis bread would be called "Yum Yum".

Hovis's former owners S.Fitton & Sons ran a competition around the turn of the century to find a name for the their bread.

Grimes's name won (it comes from the Latin phrase hominis vis – "the strength of man"); "Yum Yum" was the second best entry.

I saw this on a BBC documentary yesterday, but can't find any other sources.
Hovis's website is being redone at the moment, so I'll wait for it to go back up...

146755.  Wed Feb 14, 2007 5:48 am Reply with quote

On “nearly names” - one of the early names for the Spitfire was the Shrew; it seems this was the name Mitchell himself preferred.

148835.  Mon Feb 19, 2007 10:33 am Reply with quote

Re: the above.

From: [ + Add to address book ]
To: Justin Gayner <>
Date: 02/19/2007 03:29 PM
Subject: Re: Yum Yum

Dear Justin

Thank you for your email. Hovis is named after the latin for strength of man (hominis vis) and was indeed chosen after a competition - the winning name was submitted by a student called Herbert Grime. In second place, came 'yum yum'!

Kind regards,
Julie Kralyic
PA to Marketing Director
British Bakeries
Hovis Court
PO Box 527
69 Alma Road
Berkshire SL4 3HD

148849.  Mon Feb 19, 2007 10:49 am Reply with quote

Hovis's competitor was called Turog. Goodness knows where they got that name from - it certainly doesn't reveal its derivation easily in a websearch.


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