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Audience figures

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103225.  Sun Oct 15, 2006 3:06 am Reply with quote

I saw the first ten minutes, samivel. It takes real talent to make Harry Hill and Al Murray completely unfunny.

(Apologies for the unaccustomed negativity)

103320.  Sun Oct 15, 2006 8:41 am Reply with quote

You managed a whole ten minutes of Ant & Dec? I bow to your powers of endurance, sir. I last laughed at thir antics when I was 12.

103558.  Mon Oct 16, 2006 5:50 am Reply with quote

Nothing makes me feel as warm and fuzzy as a nice clustered bar chart.

103595.  Mon Oct 16, 2006 7:43 am Reply with quote

When does the primetime bbc1 show air then?

103676.  Mon Oct 16, 2006 10:40 am Reply with quote

Neotenic wrote:
Nothing makes me feel as warm and fuzzy as a nice clustered bar chart.

Have you tried going out a bit more?

103683.  Mon Oct 16, 2006 11:06 am Reply with quote

It can only be decades away, barbados.

Though the ratings for last week were excellent: 2.9m and 15% share on BBC2 and 501,000 on BBC4. At least one of those is a new high for QI.

103685.  Mon Oct 16, 2006 11:09 am Reply with quote


What about the repeat? My mum watches ITV crime dramas on a Friday so I generally end up watching both.

103733.  Mon Oct 16, 2006 2:24 pm Reply with quote

The repeat is rather weedy by comparison, No1, but then we are up against probably the stiffest competition on British television.

Last Saturday it was 0.9% rising to 1m.

Katie (our lovely BBC commissioner) is very pleased with that, though. QI inherited a measly 0.7 from The Culture Show that preceded us, and added viewers during the course of the programme.

103749.  Mon Oct 16, 2006 2:58 pm Reply with quote

Well the repeat isn't advertised at all. I expect most of the people watching it (above those from the culture show) are those that happened to wander over it whilst flicking channels.

How do they get the estimates for the viewing figures? Is there something in my TV set telling them that I am watching it or something?

103759.  Mon Oct 16, 2006 3:42 pm Reply with quote

QI isn't advertised at all to speak of, grizzly, as far as I can see though Katie tells me it was before the series began.

She also thinks the Saturday audience will grow as the series goes on. As we offer a real alternative to most of the competition, she may well be right.

As far as I understand it, the BBC gets their figures from a random sample of street interviews and ITV get theirs from a set top box installed in willing viewers homes. But that was then, and things may be different now.Perhaps they have agreed a joint policy since I worked full-time in telly in the 80s.

It's also possible that any digital channel's viewership may be monitored with extreme accuracy, in the way that Google seems to know your every move and everything about you.

When I was a BBC staffer, audiences of a size now commonplace on BBC4 and BBC3 (let alone some of the lesser digital channels) would have been graded 'Audience Too Small To Measure'.

103762.  Mon Oct 16, 2006 3:54 pm Reply with quote

They did advertise it before the start of the series but not enough. Now they just make "and later, QI" mentions. The dog episode attracted some rather embarrassing jokes from the announcer.

103764.  Mon Oct 16, 2006 4:34 pm Reply with quote

Woof woof!

103845.  Tue Oct 17, 2006 4:42 am Reply with quote

For what it's worth, I never saw series one of QI, partly because I kept seeing the trailer. Like most people, I have a really deep and uncontrollable hatred of trailers on radio and TV, and am very rarely able to bring myself to tune into a heavily trailered show.

It sometimes happens that I accidentally see or hear a series which I've been trailered off watching - and find that I like it. (The current Robin Hood is an example of that).

Trailers Cost Viewers - I'm convinced of it.

103992.  Tue Oct 17, 2006 2:33 pm Reply with quote

Certainly agree with you on Robin Hood, Mat, so I guess it may be true in general.

104014.  Tue Oct 17, 2006 3:47 pm Reply with quote

Mat - do you distinguish between adverts and trailers? We get a lot of trailers of comedy shows here, that are clips of the show. By the time you get to watch it you've heard all the best jokes. OTOH, the advert for QI with the swearing parrot had me in hysterics (although it is true that I only saw it on the internet, so only a couple of times).


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