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63872.  Wed Apr 05, 2006 11:39 am Reply with quote

Question: Which non-cricket product does Freddie Flintoff advertise in India?

Forfeit: Lager, Chicken Vindaloo.

Answer: Mineral Water.

India’s Cable Television Networks Rule number 7 states that “no ad shall be permitted which promotes directly or indirectly, the sale or consumption of alcohol, liquor or other intoxicants.” This obviously poses a problem to drinks companies such as Kingfisher, who have come up with an innovative way of advertising their wares through surrogate branding.

A surrogate brand is a product made by a company which allows them to advertise their brand legally; Kingfisher for instance, who are best known for their beer, now have a very successful mineral water, which it can legally advertise in India, surprisingly enough using that bastion of non-alcoholic drinks, Andrew Flintoff. Other liquor companies have branched out into audiocassettes, Cds, perfumes and golf accessories in order to advertise their brands.

Some 40% of the 154 litres of bottled water consumed annually worldwide doesn’t come from a spring source, it is merely treated tap water, which may have been dechlorinated, filtered, purified using ultraviolet light or have minerals either added or subtracted. These minerals can actually be unhealthy if taken in excess, and the French Senate advises people to change brands frequently in order to avoid overdosing.

The Coca Cola brand Dasani was famously pulled from the shelves after a high profile news story broke that it came from a tap in Sidcup. The actual problem with the brand, which came to light after the British Food Agency investigated Coke’s use of the word “pure” in its advertisements, was that it was treated in such a way so as to produce carcinogenic bromates.

Astronauts don’t have taps or fridges full of bottled water when travelling through space, so they have to improvise. Once the small amount of water ferried from earth runs out it’s time to start recycling, the Water Recycling System takes liquid used in hand washing and oral hygiene, as well as urine and humidity from the astronauts’ breath to provide the 40,000 pounds of water per year required to support a four man crew.

However it’s not just the breath and urine of the astronauts which is recycled. Animals are routinely taken up in shuttles these days and they breathe and urinate as well. 72 rats will provide the same amount of water for recycling as a human, and every drop counts. It might sound a little disgusting, but water recycled from rats’ urine and purified on the International Space Station will actually be cleaner than most of the water that is drank on earth, and most likely a whole lot less carcinogenic than Dasani.

Posts from Flash, MatC & Gray

Freddie looking particularly un-mineral-water-like

Number of glasses of water required per day
Astronauts Diapers

63904.  Wed Apr 05, 2006 5:02 pm Reply with quote

That's great, James - a note which pulls together the other notes into a form which can be stuck wholesale into a script. Thanks.

66533.  Fri Apr 21, 2006 8:01 am Reply with quote

Links from bottled water to dieting:

Bottled water is being marketed in Portugal as an aid to weight loss. Apparently drinking this particular brand (formas luso) makes you feel full, and staves off hunger pains.

Too late to crowbar this into the notes Flash?

66540.  Fri Apr 21, 2006 9:09 am Reply with quote

“Dasani may have fallen flat over here but Coca-Cola’s bottled water is selling like a dream in the US. The world's largest fizzy drink group made £630 million in the first three months of the year as Dasani sales soared by more than 10 per cent. The “pure” mineral water was pulled from UK shelves two years ago after a £7m PR disaster. It emerged the drink was little more than tap water taken from the mains in Sidcup, Kent. Inspectors also found some bottles contained up to twice the legal limit of cancer-causing chemical bromate.”
- Daily Mirror, 20 April 2006.

143505.  Wed Feb 07, 2007 5:37 am Reply with quote

Public sector union Unison - “in partnership with the water industry and experts” - has launched the Water@Work campaign. It aims to encourage employers to provide staff with “accessible mains-fed water” at work. It points out that, for instance, “250,000 bottles of water are drunk in Parliament each year.” (So: the much-vaunted feminisation of parliament is now complete, it seems.) “Bottled water is no better than mains water,” and its packaging and transportation has a bad effect on the environment.

Source naturelle: Morning Star 31 Jan 07.

I’m not sure what union members working in the bottled water industry would make of that, mind ...

167581.  Wed Apr 18, 2007 9:26 pm Reply with quote

Living in the lower bit of gods own country, South Wales, effective marketing has conned a lot of the local population into purchasing products like Calgon which remove & prevent the build up of limescale, 100% of our water comes from rainfall fed resevoirs, the link to calgon does offer a postcode check which confirms that we have soft water & that purchasing calgon would be a waste, but the local trashco etc still stock it.


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