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63630.  Tue Apr 04, 2006 6:52 am Reply with quote

Yes, these are "surrogate brands".

Cable Television Networks Rules, 1999,
According to Rule 7 (2)—no ad shall be permitted which promotes directly or indirectly, the sale or consumption of cigarettes, tobacco products, wine, alcohol, liquor or other intoxicants, infant milk substitution, feeding bottles or infant food.

Smirnoff has been rapped recently for showing adverts for its CD sideline.

The Kingfisher Water brand is mentioned here, which is a study on the Surrogate Advertising phenomonen.

Andrew Flintoff and Michael Vaughan will star in two new television commercials for Kingfisher's bottled drinking water. The films have been directed by Oniruddha Sen of Illusion Films. Kingfisher, India's iconic beer brand has signed up the two on a one year contract. The association marks Kingfisher's return to cricket after a fairly long hiatus, and this probably is the England cricketers' first Indian brand play.

63642.  Tue Apr 04, 2006 8:03 am Reply with quote

Nice, egg - so, is "surrogate branding" an established ploy in advertising? I've not heard of it before, and find it rather qi. Perhaps we could show a (press picture?) of a Freddie billboard, clearly advertising water, and ask "What is he advertising?" - with water as the forfeit!

63644.  Tue Apr 04, 2006 8:10 am Reply with quote

I don't see it anywhere except India to be honest. I bet cigarette companies assumed they wouldn't be able to get away with it here.

If we couldn't get the picture, we could go the other way

Question: "What does Andrew Flintoff advertise in India?"

Forfeit: Lager, Chicken Vindaloo

Answer: Mineral Water.

63649.  Tue Apr 04, 2006 8:39 am Reply with quote

Yes, that'd work, wouldn't it? Over a big pic of Freddie looking as un-mineral-water-like as possible; drunk during the Ashes celebrations, perhaps.

63655.  Tue Apr 04, 2006 9:06 am Reply with quote

Nice. Might fit into a 'decoys' train of thought, as well.

63659.  Tue Apr 04, 2006 9:12 am Reply with quote

OK, I'll write that one up - if that's ok with you Mat.

63664.  Tue Apr 04, 2006 9:26 am Reply with quote

Stick a brief mention of Dasani and the sale of tapwater generally in there, would you? I know everyone thinks I'm a loon on this topic but I bet there's mileage in it and a little note won't hurt anyone.

63670.  Tue Apr 04, 2006 10:24 am Reply with quote

Plus it'll help undermine capitalism by exposing the contradictions of the system.

63837.  Wed Apr 05, 2006 9:07 am Reply with quote

63838.  Wed Apr 05, 2006 9:23 am Reply with quote

Yup - that's the one!

"The 47 bottles of champagne were fine - but that final mineral water before bed has left me a little queasy ..."

63840.  Wed Apr 05, 2006 9:33 am Reply with quote

Mike Gatting: "Have you eaten anything yet Freddie?"

Flintoff: "Yeah. A Cigar"

68916.  Mon May 08, 2006 6:49 am Reply with quote

Co-op shops are to start selling “ethical” bottled water, which raises money to build wells powered by children playing on roundabouts, in places where there’s been no access to clean drinking water. Sort of the anti-Dasani.

85059.  Thu Aug 10, 2006 8:46 am Reply with quote

“The government of Western Gujarat state has banned the sale of soft drinks at state schools and colleges, following allegations that drinks from Coca-Cola and PepsiCo that are sold in the country contain high levels of pesticide, Gujarat Education Minister Anandiben Patel announced at the weekend.

“We have decided to stop the sale of Coke, Pepsi and other bubbly soft drinks in all 400 government run colleges,” Ms Patel said.

“Both companies denied the charges, saying that the soft drinks that they manufacture and sell in India ‘comply with stringent international norms‘.”

“Gujarat is the second state to impose such a ban after an independent research body said last week that it had found pesticide residues in samples of Coke and Pepsi that were 24 times above the limits.”

The Centre for Science and Environment in New Delhi said it had found “a cocktail of there to five different pesticides.”

“On Friday, India’s Supreme Court asked the companies to disclose the ingredients of the soft drinks.”

- Morning Star, 7 August 2006.

244737.  Fri Dec 14, 2007 5:47 am Reply with quote

"Bottled Water Boycotts: Back-to-the-Tap Movement Gains Momentum"

407516.  Mon Sep 15, 2008 1:48 am Reply with quote


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