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99% of all known germs

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Arcane
760450.  Mon Nov 15, 2010 6:17 pm Reply with quote

Spud McLaren wrote:
The logic (from the adman's point of view) is that, if you use enough words like harmful, bacteria, family, etc, many people will rush to buy this saviour of a product without actually giving the matter some thought.

As RLD points out, though, it does have valid applications in a niche market; but that doesn't sell enough units.


Whilst waiting for a programme to start last night, there were commercials one after the other for two different products where the words "harmful" and "germs" were used. Other words like "protect" "keep your family safe" were also used.

And yes one of them was for that silly no touch pump.

Yes, I can see an application as RL has indicated for those with mobility issues or otherwise, but for a normal family situation...whyyyyyyy?

Are we anti germing ourselves into more danger? Anyone have any good/reliable studies on that?

 
PDR
760480.  Tue Nov 16, 2010 4:55 am Reply with quote

I believe the "99%" claim is by population rather tnhan by type. So if you had 100,000 germ organisms in a sink the stuff would kill all but 1,000 of them - but 70,000 of them may well be the same type of organism.

Which is the more valid metric (population or classification) is a matter of conjecture and viewpoint.

PDR

 
gerontius grumpus
760652.  Tue Nov 16, 2010 5:49 pm Reply with quote

I'm surprised nobody has mentioned LD50. Toxicity is assessed by the concentration that will kill 50% of the target organism. This is because a graph of numbers killed against concentration makes a sigmoid curve so the middle part is most easily measured. It would be almost impossible to assess how much would kill all or none of the target organism.

 
Ion Zone
760663.  Tue Nov 16, 2010 6:21 pm Reply with quote

Quote:
I must say the new soap pump that you don't have to touch because of the EEEEEE germs strikes me as a rather WTH? kind of product.


Those sci-fi films where mankind is sealed inside a sterile bubble are probably right.

 
bobwilson
761272.  Sat Nov 20, 2010 12:17 am Reply with quote

Spud McLaren wrote:
The logic (from the adman's point of view) is that, if you use enough words like harmful, bacteria, family, etc, many people will rush to buy this saviour of a product without actually giving the matter some thought.

As RLD points out, though, it does have valid applications in a niche market; but that doesn't sell enough units.


Actually, the logic (from the adman's pov) is that you're thick and will buy anything if they dress it up right. Clearly, it works.

 
mckeonj
761331.  Sat Nov 20, 2010 7:11 am Reply with quote

I am reminded of the advertisment that appeared in magazines many years ago:
"Guaranteed Instant Death to ALL insect pests!"
This was accompanied by a picture of a very dead fly, a small box, and a couple of cubes of some substance.
Send 5/- and you will receive the product by return, with full instructions enclosed.

The product was two wooden cubes in a small box; the instructions were 'Place insect on block A and strike smartly with block B'.

I was delighted to see this re-emerge in an episode of the TV drama 'Hustle'.

 
Celebaelin
761339.  Sat Nov 20, 2010 8:07 am Reply with quote

Oh really?

 
Jenny
761391.  Sat Nov 20, 2010 2:02 pm Reply with quote

OK make that two large cubes...

 

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